Liberals Release New Ads

Julian Wolfe
March 17th, 2011

Michael Ignatieff’s Liberals released two new attack ads today aimed at attacking Harper’s corrupt handling of public office and reaching out to Canadians to be the voice of a new direction. Each ad is 30 seconds long and either depicts news clippings showing Harper’s scandals or, as a novelty, displaying himself in his own ad.

This isn’t new in Canadian politics, in 2006, Stephen Harper’s Conservative Party waged the war against Paul Martin’s Liberals when the sponsorship scandal came out in the open. In their slew of ads, they featured ads attacking Paul Martin on accountability and integrity while bringing ads featuring Harper explaining the changes he wanted to make.

The new ads can be seen on the Liberal YouTube Page or on Michael Ignatieff’s Facebook page. They come at a time when a spring election seems imminent and we may very well see the 2006 election happen all over again, just this time, it is the Liberals waging the Conservatives.

The First of two new Liberal Ads released today, this one exploit’s Harper’s seemingly scandal per week government.
The second of the ads depict how Ignatieff wants to change the direction of our country’s economy and “change priorities in Ottawa” to take the people into account.

For the past 5 years, Harper’s Conservatives have been hammering the Liberal’s with personal attack ads. This isn’t a new tactic either. When the Progressive Conservatives in 1993 knew that they were going to lose to Liberal Leader Jean Chretien, they released ads that mocked his ability of being a leader and even  his appearance. At the time, the PC’s apologized and distanced themselves from the ads but in the end, Chretien won a majority government.

Progressive Conservative ad in 1993 against Jean Chretien.

In 2006, the Liberals used negative attack ads while the Conservatives used similar ads to those that Ignatieff’s Liberals have been using. Even though the Liberals maintained polls that stated them as having a majority government throughout the election, the Conservatives managed to make a break through and took power after the 13-year Liberal administration.

However, if there is one thing that history has taught us, it is that it repeats itself and while the current ads depict a Conservative majority on the horizon, anything can happen at this point, if an election be called.

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   Categories: Attack Ads, Conservative, Economy, Election, Harper, Ignatieff, Liberal

On Monday, the longest campaign in modern history will come to a close and if current polls are any indication, Canada may be seeing a change in government after 9 years of Conservative rule under the leadership of Stephen Harper. Accountability was his calling card in 2006 and today, accountability may very well be one of the defining reasons for his departure.

In its length, in its cost and in its debate schedule, this election is unusual. The first and possibly only real debate of the campaign ended and here are the highlights of what happened.

Prime Minister Stephen Harper left Rideau Hall this morning with Governor General David Johnston’s approval to drop the writ and Canadians are now officially headed to the polls on October 19. For the first time since fixed election date legislation was brought in by the Conservative government, a fixed election date has been followed.

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